In our previous blog, we explored how both retargeting and remarketing play vital roles in re-engaging current users and driving revenue growth. Even game developers have long advocated for brands to explore in-game retargeting as a way to tap into highly engaged audiences. But what makes retargeting so effective? And how can it boost revenue for mobile apps? In this guide, we uncover the strategies behind how retargeting drives revenue for mobile apps.
Re-engaging Inactive Users
Many developers focus their efforts on acquiring new users; however, neglecting inactive users means that you're letting money slip through the fingers. Just because users are inactive doesn't mean they've lost interest. Retargeting is an opportunity to reignite engagement that requires less effort and cost compared to acquiring new users.
Re-engaging inactive users doesn't always require major marketing overhauls. Small incentives like discounts, in-app rewards, or exclusive content can be enough to bring them back. Instead of constantly refining ad creatives or launching new acquisition campaigns, a well-timed retargeting ad with a compelling offer can be just as effective.
Additionally, some of these inactive users may have made purchases or engaged with your app in the past, making them more likely to return. Retargeting helps reintroduce them to your app, reminding them of its value and inviting them back.
If your app has been updated with new features or improvements, retargeting campaigns can highlight these updates, encouraging past users to give your app another try. For example, a food delivery app can send a push notification offering a discount to users who haven't placed an order in the app for 30 days.
Upselling and Cross-Selling
Retargeting is a powerful tool for upselling and cross-selling to users who have already demonstrated interest in or engaged with your app. For example, a music streaming app can promote ad-free listening to free users. These users are more likely to convert, as they have likely had a positive experience with the app.
By highlighting the benefits of premium subscriptions, exclusive features, or complementary in-app products, retargeting campaigns can help users recognize the value of these offerings. This encourages them to take action, whether it’s making a purchase, upgrading to a subscription, or engaging with additional monetization features.
Optimizing Ad Spend
Retargeting allows you to allocate your marketing budget more effectively because it focuses on users with higher conversion potential, like those who have already installed the app, rather than acquiring new ones from scratch with broad-based UA campaigns.
In addition, since such users are further along in the customer journey, delivering relevant ads to remind them can maximize the impact of your ad spend and achieve better results with fewer resources.
Personalized Messaging
Personalization is another driver of retargeting success. Advertisers can create dynamic ads that adjust based on user behavior, such as cart abandoners or free trial users, and preferences to ensure the retargeting campaigns resonate with their needs.
For example, an e-commerce app can send personalized recommendations or loyalty rewards based on previous purchases to incentivize users to return and buy again. This level of personalization increases the relevance and effectiveness of retargeting campaigns and fosters long-term engagement and loyalty.
Unlock Your App's Revenue Potential with Mintegral’s Retargeting Solutions
Retargeting is a proven strategy for maximizing revenue in the competitive mobile app market, but it requires the right tools and strategy. Mintegral’s retargeting solution empowers you to reach the right users at the right time, driving higher engagement and conversions. Interested? If you're a customer, reach out to us. If you want to test our solution, click here.
If you are a first-timer and want to learn more about the basics of mobile retargeting, check out our comprehensive guide to programmatic in-app retargeting. You can also learn more about user acquisition, mobile monetization, and mobile ad creatives with our deep knowledge base. And why not follow us on LinkedIn to keep track of all our updates, while you're here?
