Mintegral has launched its latest Hybrid ROAS optimization model to help developers multiply their revenue streams. Our innovative approach enables developers to maximize returns from in-app purchases and in-app advertising in one. Learn more below.
If you want to learn more about Mintegral's Target ROAS models and haven't seen our previous blogs, take a look here.
What is Hybrid ROAS Optimization?
Powered by Mintegral’s cutting-edge AI algorithms, Mintegral Smart Bidding enables dynamic bidding based on each user’s potential value across two monetization strategies (in-app purchases and in-app advertising).
Specifically, when Hybrid ROAS's mixed monetization mode is activated, our algorithm will simultaneously target high-intent users for both ad views and in-app purchases, ensuring optimal advertising performance while maximizing the efficiency of the advertising budget.
Developers can pick from Day 0 (within 24 hours after installation) or Day 7 (within seven days after installation) ROAS targets. Once set, Mintegral’s system will automatically adjust bids using an oCPI (Optimized Cost Per Install) model to achieve their goals.
How to Get Started with Hybrid ROAS
If you want to get started with Hybrid ROAS, take a look at our chart to ensure your suitability, then follow the steps below.
1. Meeting Campaign Requirements
Currently, developers can set up their campaigns on Mintegral AppGrowth using our self-serve platform. Before initiating a campaign, it is essential to configure the data postback settings for IAA (Ad Revenue) events, IAP (Purchase) events, and full-channel installation events.
Additionally, the product must meet specific event accumulation and IAP revenue ratio requirements. Detailed information on these requirements can be accessed during the campaign setup process.
2. Set Smart ROAS Goals
We recommend starting with your product's current ROAS results for different target regions. Once your initial goals are met, you can gradually increase your targets to enhance optimization results further.
3. Let the Algorithm Work
After setup and data postback sharing, Mintegral's machine learning algorithm will intelligently match the optimal model (IAA ROAS or Hybrid ROAS) based on product characteristics and monetization mechanics.
Please keep in mind that our algorithm requires some time to learn and optimize:
Key Optimization Timelines:
- Day 0 ROAS campaigns typically stabilize after 5-7 days.
- Day 7 ROAS campaigns may take 15-20 days to optimize.
For best results, avoid frequent adjustments. Limit changes to your ROAS targets to no more than twice per week, and keep each adjustment within a 10% range to ensure campaign stability.
Hybrid ROAS Testimonials
Goods Puzzle: Sort Challenge by ONESOFT is a top-ranking game that recently reached the top 10 in the App Store’s Free Casual Game Chart across Brazil, France, and other regions.
We’ve seen solid results with the Hybrid ROAS offer. It provides flexibility in optimizing our ad spend while maintaining steady performance. A valuable solution for growth!
ONESOFT
Mintegral's Hybrid ROAS model helps developers maximize advertising efficiency, scale user acquisition, and improve overall ROI by targeting the right balance of ad-engaged and purchase-ready users.
Start optimizing smarter today with Mintegral’s Hybrid ROAS solution and unlock new growth opportunities for your app.
