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Unlocking App Growth on the Open Internet: Why it Matters in 2025
James Haslam Head of Marketing, EMEA & US
2025-04-16
Latest Insight
IAP ROAS Is Live: Target In-App Purchases With Precision
IAP ROAS optimization is now live, enabling customers to scale in-app purchase (IAP) rates and increase revenue on Mintegral's AppGrowth platform.
The Future of Programmatic Ads in Gaming
AI is embedded in nearly every industry. Learn how AI is reshaping programmatic advertising, helping developers make smarter, data-driven decisions.
How Vietnam-Based App Publisher XTech Scaled Globally to Reach 50 Million Users
Explore how XTech boosted global AI app growth with Mintegral’s playable ads. Discover user acquisition tips, localization approaches, and top strategies.
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